We are interested in your success because
it means that our strategy is effective

“Successful engagements always involve clear communication and a deep understanding of the client's business situation.”

Discovering the real need in the beginning is as good as completing the project. To do this, we listen to you, we study your customers. We pay special attention to what they say, what they do and where they click. Indicus designers are avid observers of how real-life users interact with products and websites.

Stakeholder and customer interviews

Website usage analysis

Inventory of usability issues

User personas & scenario

Development

Failing to plan is like planning to fail.

Your project might have many important business goals. Each with various levels of priority and difficulty. Indicus serves as the central planning and product definition hub for you. We will carefully study your technical and content constraints, and help you rank everything into an actionable roadmap that can drive the design process.

Business & User goal prioritization

Card sorting exercises

Competitive research

Project vision & Roadmap

Content brief

Feasibility studies

“Successful engagements always involve clear communication and a deep understanding of the client's business situation.”

In this phase, we discuss various solutions. We do this by detailing what we understood from your customers and start solving their problems in a way that leverages the strengths of your business. We continue to discover fresh solutions as we define the conceptual design.

User workflows & conceptual design

Information architecture

Customer data flow & communication sequence

Interaction design

Prototypes & user tests

If the specifications aren't clear, the design doesn't exist

There is no mould which can be used to design all projects. Today, most websites resemble complex software products, and require meticulous definition before any development can realistically begin.

UI behavior specifications

Visual style guide

System requirements

Performance mandatories

Quality Assurance Test scripts

The above four phases power this phase & help build what we call perfect products

Our involvement in development can be minimal or comprehensive depending on your level of technical expertise and resources. In all cases, Indicus delivers well detailed and clear designs and specifications, and continues to provide ongoing support for development.

Client side development

IT infrastructure set-up

Server-side development

Integration with 3rd party systems

Support for development

The proof of the pudding is in the eating

We make sure that designs are ready before they launch. All user testing, quality assurance and reviews are conducted within Indicus's testing environment, a site to which you have secure access. When all development is complete, we work with your internal IT department to deploy and launch the site at a live production environment

Quality Assurance

Analytics configuration

Launch Management

Responsibility doesn’t end as the product goes live

Change is inevitable. We work with you to make changes that have the most effect first, and provide for how a solution may grow in the future. We also guide that growth, by continuously evaluating the effectiveness of designs and building on their successes, increasing your ROI.

Tracking Analysis

Measures of success evaluation

Development status

Future enhancement plans